The design of your ecommerce website is critical. Not only does your site need to represent your brand, but also it must be quick to load and easy to navigate.
Navigation is of huge importance; it should be instinctive for all users. They should know how to get to your products and then to your checkout without even thinking about. This is why using a reputable web-building tool is highly recommended.
Let us share with you 10 quick tips on how to make sure your ecommerce web design is incredible:
- Make sure you keep things simple. Customers should not have to think twice!
- Design your website by thinking like a site visitor
- Maintain a visual hierarchy
- Use original, high-quality videos and photos
- Add content filtering and search features
- Don’t distract users with unnecessary content
- Use a view cart button
- Make sure there is a natural flow
- Contact information should be prominent and easy to find
- Make the most of white space so your store does not appear cluttered
- A simplified checkout process
- There is nothing more annoying than going to buy a product and being met with an abundance of fields to fill out.
You need to simplify the checkout process; don’t force customers to fill out unnecessary information boxes in order to purchase a product.
Also, don’t make people sign-up for your newsletter or become a member in order to buy something. This will only result in lower sales because a lot of people don’t want to go through the hassle, and so they will simply look elsewhere.
Credibility and trustworthiness
Your ecommerce website needs to feel trustworthy and credible. You can achieve this by displaying badges such as your SSL certificate. Also, serve up your pages via https.
Websites like GoDaddy provide SSL certificate plans, which is something you may want to look into. Also, use a cheap VPS so your site is quick and secure.
Be prepared to change
There are going to be about four failures for every great ecommerce idea. If your initial approach is not working, you should change course.
Helpful product descriptions and images
One of the biggest errors businesses make is using the same stock descriptions and same stock images as every other store.
There are a number of problems with this. Firstly, the consumer is going to believe that you are the same as every other business, and so they will make their decision based solely on price.
Secondly, Google will punish you in the rankings for duplicated content. You need to go the extra mile to differentiate your descriptions and images. Write descriptions that have personality; they should not look like a robot has put them together.
Also, take custom photos and create videos for your products. Great imagery is essential for improving your conversions, as people are very visual and they will often form an opinion about your business within a few seconds of seeing your website. You can give them an amazing first impression with high-quality, professional photographs.
(Disclaimer: This content is a partnered post. This material is provided as news and general information. It should not be construed as an endorsement of any investment service. The opinions expressed are the personal views and experience of the author, and no recommendation is made.)